Rich Kao

Here's some helpful stats /tips for church hospitality, promotion and branding.

Big Bag Theory

Promotional bags give your brand repeated exposure and high recall. In 2004, business travelers at the Dallas Fort Worth International Airport were asked to answer a 22-question survey by L.J. Market Research.*

The results showed that:

55% of participants kept their promotional products for more than a year.
75% who kept the product thought it was useful.
26% of those who didn’t want to keep the product said they would give it away.

More reasons to choose promotional bags, according to the Advertising Specialty Institute:

9: number of times respondents used promotional bags.
1,038: average number of impressions per month that promotional bags deliver.

Interesting stats!

Me:  I know these stats apply to our family; we reuse bags for our kids lunch pail; this one is our favorite from RW company; a Canadian clothier.

*Source: PPAI