"A little book that teaches you when to quit and when to stick." by Seth Godin
During a recent 10 day business trip, went on a reading binge and polished off several books.
This book by Seth Godin is a nice little treatise on being a strategic quitter and strategic persever-er, i.e. when to gut it out through the "dip" when you feel like giving up.
In Seth's inimitable, fast-paced, quick-hitting pithy style, he brings this message home with great flair. No huge revelations, but reemphasizing an old truth in fresh ways.
Score 8/10.